ELEVATING ON-SITE EVENTS THROUGH SOCIAL ACTIVATIONS

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Events

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Content Studio

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Focus

Retail

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Client

Tanger Outlets, Greensboro, North Carolina

SOCIAL MEDIA EVENT & INFLUENCER MARKETING STRATEGIES THAT DRIVE TRAFFIC

In support of its Nashville center grand opening, long-time client partner, Tanger, tasked our Content Studio Team with the development of an influencer campaign to create awareness of the new center and boost follower counts across its channels.

We developed 15 micro-influencer campaigns that generated 2.9 million impressions and 157K engagements pre-grand opening (236% of our goal) and 223K impressions and 22K engagements post-grand opening weekend (100% of our goal).

TikTok alone amassed 693K views for the campaign hashtag #tangeroutletsnashville—proving that a diverse social presence and strong strategic messaging is key to gaining traction in today’s hyper-social world.

We’d like to recognize the following collaborators for the work featured on this page:

Photographer - Brook Pifer
Wardrobe Stylist -
Ray Oliveira
Influencer- @nashvilleshopanddine
Influencer- @xplr.nash

Influencer- @carlyethornton

Tanger Outlets