A Uniquely local community
Sooner Station is a continuing care retirement community (CCRC), owned by MedCore Partners, and nestled in Norman, OK. It isn’t your average CCRC though. Sooner Station is the first and only 55+ community developed in conjunction with the Oklahoma University Alumni Association (OUAA).
MedCore Partners approached our team with a logo but needed help completing the brand, developing collateral and meeting their pre-leasing quotas for the community. We were able to work with MedCore Partners and OUAA to help build messaging and programming specifically aimed at those alumni looking to carry on their spirited celebrations as they look to the next chapter of their lives.
No details were missed, as even the floor plans were named after legends of the university and/or football team. Direct mail and other sales collateral were developed to help with pre-leasing the units and, as anticipated, the community was a hit and on a wait list before the doors even opened.
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Sooner Station