infinitee’s Social Media Strategic Approach encompasses a
proprietary 7-step goal-oriented method for social media marketing
that streamlines customized plans through a process of
recommendations and tools. Strategies are customized for client’s
vertical based on specific objectives, internal capabilities, budgets
and experience. Plans ultimately serve as a long-term resource to
ensure a company’s presence maintains relevance and a consistent
voice in an ever-changing landscape.
We provide insight and statistics for why social media is essential for every business and how it can support overall marketing goals and objectives, while increasing brand awareness and customer loyalty. Our purpose is to elevate the mindset of social media benefits for personal use and go beyond to describe how it is uniquely applied in the business world to communicate and build relationships, ultimately resulting in new business and increasing your bottom line.
STEP 1: Overview of
Social Media Use
Per Client Industry
STEP 2: Current
Social Media Analysis
We conduct a brand audit of a company’s current online social media presence across all networks. The audit includes an analysis of platforms, content type, posting frequency, engagement and interactions, and outreach efforts. And concludes with a summary of opportunities for moving forward.
STEP 3: Platform
Development & Analysis
Based on the current social media analysis we recommend updates and creation of new profiles if necessary based on primary and secondary platform strategies. Brand consistency, necessary enhancements, merges, third party apps and website integration recommendations ensure the brand is maintained and controlled online.
STEP 4: Content Development Strategies
We assess your target audiences, profiles and intended actions; valuable content including categories and subcategories relevant to your business; hashtags, campaigns and promotions; organic content and communication tactics; consistency tactics and best practices; general writing best practices and unique considerations respective to each social media network.
STEP 5: Promotion Strategies
We determine daily categories and alternating entities; posting frequency for prescheduled posts and recommended shares for each network; quarterly Master Calendars inclusive of platform and content strategies as well as local events, holidays, current happenings and more as well as a sample of weekly posts based on the Master Calendar.
STEP 6: Outreach Strategies
Outreach strategies include a unique set of goals, target audiences, profiles, objectives and tactics; tactical considerations across all social networks; development guidelines for third party listening tool monitors and general best practices when conducting one-to-one conversation.
STEP 7: Analytics Strategies
We provide a unique set of analytical strategies and tools across individual, platform statistics, listening tool reports, top performing posts and corresponding operational goals to measure real time, monthly, quarterly and ongoing success of social media initiatives. This includes a training session and How-To document for clients to review individual channel analytics to refine the process.