INsights: Digital Marketing

Digital Marketing|Thought Leadership|

5 BEST PRACTICES TO UP YOUR DIGITAL MARKETING GAME

Like a reporter, brands must stay on top of the who, what, where, when, why and how of digital marketing to optimize performance.

Digital Marketing|Thought Leadership|Trends|

3 INFLUENCER MARKETING TRENDS TO WATCH

From hyperlocal engagement to high-volume delivery and quick hits to long-term collaboration, influencer marketing helps brands stay nimble and connected in a rapidly moving communications world.

Digital Marketing|Thought Leadership|

WHEN THE TIME IS RIGHT: POSTING ON INSTAGRAM

Social media posts should spur the moment while also being designed and executed in support of strategic brand goals, including audience engagement and customer loyalty.

Digital Marketing|Thought Leadership|Trends|

EMERGING DIGITAL MARKETING TECH: STAYING WELL-ROUNDED IN THE RACE

Marketers seek to balance the ‘wow factor’ in today’s digital world with the tried and true principles of effective customer engagement.

Digital Marketing|Thought Leadership|Trends|

ARE YOU FOLLOWING THESE NEW SEO TRENDS?

In the dynamic world of SEO, brands must stay on top of system changes and industry trends to keep marketing content in place and on pace.

Digital Marketing|Thought Leadership|

SEO WRITING TIPS TO HELP TURN YOUR WEBSITE INTO A MARKETING MAGNET

Quality SEO content is the key to finding your digital audience and commencing the conversion funnel.

Digital Marketing|Thought Leadership|Trends|

TOP DIGITAL TRENDS: ARE YOUR MARKETING METHODS ADAPTING TO NEW MOVEMENTS?

The goals of digital marketing may stay the same, but not the how-to, forcing marketers to stay on top of the latest tactical trends to maximize customer connection.

Digital Marketing|Thought Leadership|Trends|

BOOST YOUR BRAND’S BOTTOM LINE BY STAYING ON TOP OF DIGITAL MARKETING TRENDS

To keep on the right digital marketing course, a company should keep a close eye on key trends, including collecting more precise personalized user data, creating mobile-first content, especially short video content, and incorporating interactive media into content strategy

Digital Marketing|Thought Leadership|Trends|

INSIGHT-ER ADVANTAGE: DIGITAL EXPERIENCE ANALYTICS HELP TURN CUSTOMER INTERACTION INTO CORRECTIVE ONLINE ACTION

Making customers happy means quickly identifying and efficiently addressing impediments to their online journey.

Activations|Digital Marketing|Thought Leadership|Trends|

INSTAGRAM STORIES: THE SHOW MUST GO ON

Instagram Stories, an innovative social media feature, expands the power of brand visuals where consumers and businesses are increasingly intersecting.