And that’s a wrap on ICSC RECon 2017! We were large and in charge this year with our sales and social media team working hand in hand to keep the conversation going with prospects and clients on the ground and behind the screens day in and day out of the world’s largest retail real estate convention.
If you were one of the 10,000+ people following our social profiles, you know Jocelyn and Vince had a successful trip full of meetings and new experiences with current and prospective clients. In just 6 days of engaging with conference chatter, infinitee experienced one of the most successful social media campaigns for B2B event marketing to date across Twitter, Instagram, Facebook and LinkedIn:
However, the most important interactions for us are in person. And although social media generates wonderful leads for our agency and helps us maintain positive relationships, we believe the foundation of true partnerships is built face to face, and that’s just what Jocelyn and Vince set out to do. In three short days, Batman and Robin turned Las Vegas into their very own Gotham City attending 1 award show, presenting to nearly 30 companies and walking over 12 miles in a few jam-packed days.
On the topic of relationships, one of our highlights this year was being with our client when they won the ICSC MAXI Silver Award for Cause Related Marketing. Grand Boulevard, a valued client of 14 years, and our very dear friends at Howard Group were finalists for two submissions and took home the Silver Award for Grand Boulevard‘s arts and entertainment program known as Coastal Culture, titled “A Passion for Arts, Entertainment and Charity”.
Here’s Jocelyn (second from the left) with the entire Howard Group team including Grand Boulevard‘s Director of Marketing and Communications, Stacey Brady. We are so proud of the work we’ve accomplished together and will revere this prestigious award for years to come.
If you’re headed to ICSC RECon next year and interested in integrating your sales and social media efforts, contact Jocelyn Smith to get the conversation started. It’s never too soon to start planning!